About SMO
SMO is the acronym used to refer to the concept of Social Media Optimization. The idea is to use social networks as a catalyst to increase and consolidate your brand’s online presence through specific techniques.
To understand SMO, you must keep in mind the unprecedented growth that social networks have shown in recent years. Platforms like Instagram, in which 80% of profiles follow at least one brand account, increasingly attract investment from companies that see their potential.
These channels are becoming central parts of Content Marketing strategies carried out worldwide, which causes a side effect. The volume of content production reached stratospheric levels. That makes it difficult to come up with original and relevant posts for the persona.
The important thing is that, with this growing wave of companies investing in social media, Google has adapted its algorithm to consider the engagement of your page as a ranking factor.
That means that in addition to the traditional SEO techniques, it is now necessary to create content that gains more and more likes and shares than its competitors. For this, Social Media Optimization was developed.